If you are a parent, you know that small children can be very persistent. My three year old daughter the other day was like an attack dog. When she wants something, she won’t let you forget about it. Now I am not talking about a “temper tantrum”, I am talking about being focused on what she wants. The other day it was a soft pretzel of all things. She loves those soft pretzels. It was ultimately her focus and persistence that won the battle so to speak. Sometimes it might be to play outside, or sometimes it is to stay up later at night. It doesn’t really matter what they want, it is how they get it.
So how does this relate to business?
Now, an adult can’t act the way a 3 year old does, but the lessons you can learn from a child can easily be carried over into your business. So what do I mean by this?
If you really want to grow your business you need to be persistent. You can’t just keep doing what you have always been doing and expect the results to change. You also can’t do something once and expect things to work out. This rarely happens. Do you realize how many modern products would not exist if people only tried making something once? There would not be any cars, or airplanes, or electricity for that matter.
Persistence in life and in business is absolutely a necessity. There is no other way to say it.
A common theme I hear when working with a business owner is “I tried that before and it didn’t work.” They are always so reluctant to actually explore why something didn’t work. Let me ask you, have you ever said that before?
If you are doing a print ad for example, and you receive no calls from the ad does that mean that advertising in general doesn’t work, or does it simply mean that your ad needs to be tweaked or improved for a better result? Many times a business or company simply gives up too quickly. That is not being persistent! You can’t expect to try something once or twice and then say something didn’t work. I agree with you, it is not working the way it is, BUT IT CAN WORK IF DONE CORRECTLY.
I hear this from businesses who have tried direct mail, website advertising, cold calling, you name it. Just doing something doesn’t mean that what you are doing can’t be improved. If you are not getting the results you want, don’t give up! You need to constantly test and tweak your marketing messages and you need to keep at it. This is rarely done to the level it needs to be in order to be effective. Do you know how often I hear business owners say that they don’t know what advertisements are working for them? They spend all this money month after month and don’t even know if it brings in any new customers, clients, or patients.
This is more than just about marketing or advertising, this is about anything that you want to accomplish in your business.
The solutions to this issue are simple…DON’T GIVE UP SO QUICKLY and BE PERSISTENT. If you don’t know what to do, that’s ok, but perhaps asking for help or looking at other ways to do things differently would be in your best interest.
Bottom line, the next time you see a young child that wants something, perhaps at the mall, pay close attention. Look at their persistent efforts and ask yourself one question… “Am I being persistent enough to achieve the level of success I want out of my business? You will be amazed how much you can learn about business from a child!